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The Challenge
Luke Gamble Vet is one of the UK’s leading veterinary professionals, known globally for his pioneering work in animal welfare. As the founder of the international charities WVS (Worldwide Veterinary Service) and Mission Rabies, Luke has dedicated his career to improving veterinary care for animals in need and combating a preventable disease, rabies, worldwide.His mission-driven work spans everything from essential clinical care and spay-neuter programmes for strays, to large-scale rabies vaccination campaigns that help control and eliminate the disease.
He is also widely recognised as the star of Sky One’s Vet Adventures, where his compassion, expertise, and hands-on approach to global animal care earned him both acclaim and a loyal following.
Despite a strong reputation and consistent client base, Luke needed support to elevate his digital presence. Their goals were to:
Elevate channel subscriptions through better online tools
Build trust and awareness with pet owners worldwide
Promote their preventative campaign plans more effectively
Humanise Dr Luke and showcase the local team and volunteer input
Luke Gamble
Boosted digital presence and YouTube growth for renowned vet through strategic video content, storytelling, and outreach — increasing reach, engagement, and global awareness of rabies campaigns
The Approach
Discovery & Strategy
We kicked off with deep dives into the client’s audience, values, and branding style. Our strategy focused on human storytelling, client-centric content, and mission consistency across all platforms.
Creative Execution
Social Media Videos – Produced campaign behind-the-scenes reels, animal care explainers, and transformative stories to capture the warmth of the team and supportersStaff/Supporter and Family Testimonials – Captured heartfelt messages from long-time pet owners and families, turning their stories into trust-building contentLong-form Content – Worked collaboratively with the long-form film crew, all crew working remotely with the client, to formulate eye-catching videos to keep content communications growing, clear and professional
Ongoing Creative Support
Luke Gamble Vet now relies on us as their dedicated digital partner. We manage:
Weekly content calendars
Monthly social reviews
Design updates across social channels
Responsive support for new uploads and ideas
Our content is always:
On-message and on-brand
Accessible and warm
Optimised to build loyalty and engagement
The Result
Social reach increased by over 75% across Instagram and Facebook in the first three months. The YouTube channel grew from 8k subscribers to 50k from February 2025 to July 2025.
Individual video posts received 1.5K–3K views, with strong engagement on reels highlighting Luke’s fieldwork and mission-driven efforts
Positive feedback from crew and supporters, praising each charities’ new content as “informative,” “caring,” and “trustworthy”
Increased awareness of vet training and rabies prevention campaigns, helping position Luke’s clinic as a hub for both vets in training and global action
A cohesive, emotionally resonant digital presence that reflects Luke Gamble’s unique mix of veterinary experience and global impact
Client Testimonial
“The team understood our values straight away and turned them into powerful, engaging digital content. The response from our audience has been incredible, and we’ve seen real results in impressions and subscribers.”
Dr. Luke Gamble, Founder, WVS Charity and Mission Rabies
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