The Challenge
Wight Clinic is a modern dental practice based in Ryde on the Isle of Wight, offering high-quality dental care and advanced facial aesthetic services. Despite their expert team and loyal patient base, the clinic was struggling to cut through online.
They needed a creative partner to help:
Showcase patient satisfaction and build trust at scale
Increase visibility through paid and organic content
Maintain a consistent, premium brand image across platforms
Wight Clinic
We boosted Wight Clinic’s online presence with social videos, testimonials, ads, design, and website updates - driving patient trust, engagement, and new appointment bookings.
The Approach
Our Approach
Discovery & Strategy
We started by understanding Wight Clinic’s goals, services, and ideal patient persona. Our approach was built around authentic storytelling, performance-driven creative, and polished brand visuals.
Creative Execution
Social Media Videos – Short-form content featuring services, behind-the-scenes footage, and day-in-the-life clips to make the clinic feel more human and relatable
Client Testimonials – Filmed emotional, unscripted interviews with real patients to use as high-converting social proof
Graphic Design – Developed branded visuals, promotional graphics, and on-site banners to keep everything cohesive
Google Ads – Built and managed targeted ad campaigns to capture search intent for both dental and facial aesthetic services
Website Maintenance – Kept the clinic’s site updated, mobile-friendly, and visually aligned with its in-practice experience
The Result
Increased social engagement and brand visibility across Instagram and Facebook
Uptick in appointment bookings, especially around aesthetic services
Consistent visual identity that reflects the clinic’s care, quality, and attention to detail
Client Testimonial
“The team’s expertise in digital marketing has transformed our online presence. The videos and testimonials resonate with our patients, and we've seen a significant uptick in new appointments.”Dr. Darko Ilioski, Principal Dentist, Wight Clinic
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