The Harbour Clinic wanted to move away from their old identity and completely refresh their brand to better connect with a younger audience. With a name change and a desire to reposition the clinic as more of a lifestyle brand, they needed a fresh, premium look that reflected both the treatments they offer and the experience surrounding them. The rebrand extended across all touchpoints, including visual identity, website support, and high-quality photo and video content designed to showcase the new direction.
This refreshed identity positions The Harbour Clinic as a modern, lifestyle-led aesthetics brand with a strong, consistent presence across digital platforms.
The clinic didn’t have the facilities or internal resources to manage a full rebrand independently. They needed guidance on how to evolve the brand in a way that felt relevant to a younger audience without losing trust or credibility with existing clients.
In the beauty and aesthetics space, visual storytelling plays a huge role in brand perception. The challenge was creating a premium, aspirational look that felt lifestyle-driven while remaining authentic and professional.
We developed a premium brand identity that brought The Harbour Clinic to life as a lifestyle-focused aesthetics brand. From the refreshed visual system to ongoing website support, photography, and video content, every element was crafted to appeal to a younger demographic while maintaining a polished, high-end feel.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
The Harbour Clinic
Branding & Identity, Content Creation
Becalmed Cowes
August 2025
2 months
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