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Project overview

your CMO needed a bold, colourful brand identity that would stand out in the brand management and marketing communications space. They came to us with a clear ambition: to bring energy, creativity, and clarity back to marketing leadership. The goal was to move away from corporate, uninspiring visuals and create a brand that felt human, approachable, and genuinely exciting. We developed a vibrant identity and a website designed to reflect this mission, positioning your CMO as a modern, inspiring alternative to traditional marketing leadership.

This new brand presence communicates confidence and creativity, helping your CMO connect with businesses looking for guidance that feels fresh, supportive, and strategic rather than rigid or outdated.

Challenges & constraints

The biggest challenge was breaking away from the stereotypical “corporate CMO” image. In an industry often dominated by muted colours and formal language, the brand needed to feel different without losing credibility. The identity had to balance boldness with clarity, ensuring it appealed to ambitious businesses while remaining accessible and professional.

With no existing brand framework in place, every element needed to work cohesively — from colour and typography to tone of voice and digital experience.

Projects solution

We created a vibrant, distinctive brand identity designed to feel inspiring, human, and approachable. Every visual decision was made to reinforce energy and creativity while maintaining strategic clarity. Alongside the identity, we designed and built a website that fully embodied the brand — bold, confident, and easy to navigate.

The result is a brand that stands out clearly in the market, feels aligned with its mission, and presents your CMO as a modern marketing partner that businesses genuinely want to work with.

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

your CMO

Category

Branding & Identity, Website

Clients

Laura Baxter

Date

August 2025

Duration

1 Month

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