Gen Z doesn’t window shop. They scroll and spend.
If your brand still sees social media as a noticeboard for banner adverts, you're not just behind you're irrelevant and out of pocket.
TikTok's future in the United States hangs by a thread. With over 170 million American users and its support of nearly 7.5 million U.S. businesses, the app is caught in a complex web of government scrutiny and corporate interests.
