Measuring your social media return on investment is not optional. It is the difference between knowing your strategy works and hoping it does. Without tracking, you are guessing. With it, you are growing.

AI may well become the blueprint for future browsers, especially as it continues to shape how we interact with the web. For now, Google still feels like home. It is fast, familiar and reliable.

ChatGPT is pulling in more traffic than Bing. And it’s quietly closing in on Yahoo, too. This isn’t just a surprising stat. It’s a wake-up call: the way we search online is changing fast.