ChatGPT vs Bing (Why AI Is the New Search Engine)
- Kristoffer Nilsen-Grahame

- Jul 2
- 2 min read
Updated: Sep 17
Wait, ChatGPT Is Beating Bing?
Yep, you read that right - ChatGPT is pulling in more traffic than Bing. And it’s quietly closing in on Yahoo, too. 🤯
This isn’t just a surprising stat. It’s a wake-up call: the way we search online is changing fast.
Search Is Broken. And We’re Over It
Clickbait Fatigue Is Real
Let’s be honest. We’re done with:
Sensationalist headlines
Endless cookie banners
Scrollfests for one answer
The old-school web experience? Clunky and chaotic. Which is why so many are turning to one thing…
Enter: AI Search
Ask ChatGPT a question — get a clean, focused answer. No fluff. No pop-ups. No SEO-farmed filler.
It’s efficient. It’s magical. Until it isn’t.
The Trade-Offs of AI Convenience
Instant Answers Come With Hidden Costs
Sure, ChatGPT makes life easier. But that speed has side effects:
💬 You get answers fast — but they’re not always right
🔍 You skip websites — but creators lose vital traffic
🧠 You see summaries — but rarely see sources
It’s convenient, yes. But it’s quietly undermining the open web.
Why Creators Should Care
Your Traffic Isn’t Just Down. It’s Disappearing
If you create online — blog, write, post, design — this shift hits hard. Search traffic isn’t just dropping. It’s being rerouted away from websites entirely.
We’re not just fighting for rankings anymore. We’re up against the AI that’s summarising our content.
So… What Now?
Beat AI By Being More Human
AI might own convenience, but it can’t replicate:
Real voice
Human nuance
Original trust
Creators who lean into authenticity will still win hearts (and clicks).
📊 Want proof? Check the infographic for full traffic stats — it’s worth a scroll.


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