Media House Blog

Measuring your social media return on investment is not optional. It is the difference between knowing your strategy works and hoping it does. Without tracking, you are guessing. With it, you are growing.

AI may well become the blueprint for future browsers, especially as it continues to shape how we interact with the web. For now, Google still feels like home. It is fast, familiar and reliable.

Social media is no longer just a place to catch up with friends or share holiday snaps. It’s a powerhouse for business growth, especially for B2B SaaS brands looking to scale fast. But here’s the catch - not all social media campaigns hit the mark.

Gen Z doesn’t window shop. They scroll and spend. If your brand still sees social media as a noticeboard for banner adverts, you're not just behind you're irrelevant and out of pocket.

Social commerce is already where your customers are buying. From TikTok hauls to Instagram checkout, UK shoppers are scrolling straight to sale. If your brand isn’t in the feed, it’s out of the funnel.

ChatGPT is pulling in more traffic than Bing. And it’s quietly closing in on Yahoo, too. This isn’t just a surprising stat. It’s a wake-up call: the way we search online is changing fast.