Isle of Wight Donkey Sanctuary

Project overview

The Isle of Wight Donkey Sanctuary is one of the Island’s most-loved charities — a free-to-visit home for rescued donkeys at Wroxall, funded by donations, adoptions and its visitors.

For the past six months, Media House has run the Sanctuary’s Google Ads — putting it in front of the people already searching for things to do on the Island, and turning that attention into visits, adoptions and support for the charity’s work.

Challenges & constraints

A charity attraction competes for the same searches as every paid attraction on the Island, but every pound it spends has to answer to the donkeys. The advertising had to be tightly targeted, carefully managed, and measured properly — reaching visitors planning their trip at the moment they’re deciding, without wasting charity money on clicks that go nowhere.

Project solution

We built and manage the Sanctuary’s Google Ads programme end to end: campaign structure and keyword targeting around the Island’s visitor searches, ad copy that leads with what makes the Sanctuary special, and conversion tracking so the team can see exactly what the advertising produces — the same booking-source discipline we bring to every destination we work with.

Six months in, the programme runs continuously through the season, reviewed and optimised every month, with reporting the charity’s team can actually read.

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Let’s address your questions today

Media House is a creative agency for destination brands. We cover branding and identity, web design and development, digital marketing, content creation, social media management, PPC, and live broadcasting. In practice that means we can take a brand from strategy and positioning right through to broadcast-quality video, a high-performing website, and the campaigns that drive enquiries and bookings — all under one roof, working as an extension of your team.

It depends on scope. A focused piece of work like a content shoot or landing page can turn around in a couple of weeks, while a full website rebuild or brand identity typically runs over six to eight weeks. Ongoing partnerships such as social media management or retained content run month to month. We'll give you a clear, realistic timeline during the initial consultation so you know exactly what to expect before we start.

Absolutely. We work with founders, independent operators, and small teams as well as larger destinations and attractions. Our lean model means you get senior-level strategy and high-quality output without big-agency overheads, and we tailor the scope to fit your goals and budget — so the work makes commercial sense whatever your size.

Yes. We can audit, refine, and build on what you already have, whether that's improving design and usability, fixing performance and SEO, adding new functionality, or refreshing content. If a full rebuild is the better long-term option we'll tell you honestly — but we're just as happy improving an existing site where that's the right call.