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Fractional CMO · 12-month retainer

Senior marketing leadership that answers to your sales figures.

For businesses that have been through the 90-Day Growth Roadmap and seen it work: a 12-month plan built on the results, led with you month by month.

Example: the roadmap, then the retainer
Days 1–30 · Roadmap · Quick wins
Pass booking value into Google Analytics
Tag every campaign link
Reply to every enquiry within the hour
Days 31–90 · Roadmap · Foundations
Shoulder-season landing page
Welcome and win-back emails
Months 4–15 · Retainer · Growth and scale
Search and Meta campaigns, measured
Move budget to what books
Website conversion0.9% → 1.6%Bookings with a known source0% → 100%
Why a fractional CMO

Most businesses don’t need another supplier. They need someone senior who owns the number.

You’ve probably got a website company, someone doing social, an ads person and a newsletter that goes out when there’s time. Each does their bit. Nobody is joining it up, and nobody can say which of it produced last month’s sales.

A fractional CMO is that person, for a fraction of the cost of hiring one: setting the plan, holding every channel to it, and reporting in revenue, not reach.

How it works

Results first, then the twelve months

STEP 1

Start with the 90-Day Growth Roadmap

The audit, the roadmap and 90 days putting it into action, for £5,995. Every Fractional CMO client starts here.

STEP 2

See it in the numbers

At day 90 we review what moved against your baseline. The retainer only makes sense once you can see the improvement.

STEP 3

Plan the next 12 months

Built on what worked in the first 90 days: what to scale, what to fix next, what it costs and the targets for the year.

STEP 4

Lead it with you

A monthly review against the targets, budget moved to what’s working, and the work done by us or directed for your team. One accountable line from the plan to the sale.

What you get

A plan, the numbers, and someone accountable for both

01

A 12-month plan

Built on the results of your 90-day roadmap, in phases, with a target on every step and the cost of each one.

02

KPI targets you can hold us to

Where you are after the first 90 days, and where you should be in 6 and 12 months, for the handful of numbers that matter.

03

A monthly review

What moved, what didn’t, and what we change next month. Budget follows results.

04

Senior attention

Blake leads every Fractional CMO client personally: the person setting the strategy is the one in the room.

05

Hands-on delivery

Films, photography, websites, ads and email from the same team, or clear briefs for your people and suppliers.

06

Reporting in revenue

Which marketing produced which sales, every month, so every pound can be judged on what it brought in.

In practice

Luccombe Hotels: two hotels, one accountable marketing lead

Media House Agency is the official fractional CMO for Luccombe Hall and Luccombe Manor in Shanklin: new websites for both, an ongoing email programme, and reporting that shows which marketing brought in which bookings.

2
hotels, one plan
Direct vs OTA
bookings reported by where they came from
Ongoing
retainer, not a one-off project
Read the case study →
Questions

Before you book

Can we start with the retainer?

No. Every Fractional CMO client starts with the 90-Day Growth Roadmap (£5,995). It gets us inside your accounts, fixes the leaks first, and shows you results before you commit to twelve months.

Do you need access to our accounts?

Yes. The work runs from inside Google Analytics, your ad accounts, email platform and booking or sales data. We give you exact instructions for each one, and read-only access is enough to start.

Do we have to use Media House Agency for the work?

No. Every step in the plan says whether it suits your team, us, or either. Plenty of clients do part of it in-house and hand us the rest.

Is this right for a small business?

It suits businesses with a real marketing budget but no senior marketer to run it. If you’re not there yet, start with the free scorecard.

Can you tell me which of your marketing produced last month’s sales?

If not, that’s where we start: the 90-Day Growth Roadmap, £5,995. Book a 30-minute call and we’ll talk through where you are, where you want to be, and what the first 90 days would fix.

Book your roadmap callTake the free scorecard first