Find out which of your marketing brings in sales, and which doesn’t.
Every channel checked by hand and scored against 88 checkpoints, with a 90-day plan and what each fix is worth in revenue.
“Can you tell me which of your marketing produced last month’s sales?”
It’s the first question we ask every new client, and most can’t answer it. Not because they aren’t trying: the website, the socials, the emails and the ads were all set up at different times, by different people, and nobody has looked at them together.
An audit is that look. We go through every part of your marketing the way your customers meet it, score it against what works, and tell you plainly where sales are slipping through, what to fix first, and roughly what it’s worth.
Twelve areas. Eighty-eight checkpoints.
Each checkpoint is scored from missing to strong, with the evidence written down. Weighted by how much it moves sales, they add up to a score out of 100 for every area.
Strategy & goals
Whether marketing is aimed at a number, with a plan and a budget behind it.
Messaging & positioning
Whether a stranger gets what you do, who it’s for and why you, in five seconds.
Brand & identity
Whether the business looks as good as it is, and the same everywhere.
Awareness & reputation
Reviews, your Google profile, press and what people find when they look you up.
Website & conversion
Speed, mobile, calls to action and trust: whether visitors become enquiries and sales.
Search & SEO
Whether you show up when people search for what you sell, on Google and in AI answers.
Social media
Whether social builds an audience that buys, not just one that likes.
Video & photography
Whether your pictures and films make people want what you sell.
Email & CRM
Whether you keep in touch with people who’ve shown interest, and sell to them again.
Paid advertising
Whether Google, Meta and LinkedIn spend is targeted, tracked and profitable.
Tracking & attribution
Whether you can say which marketing produced last month’s sales.
Customer journey & retention
Whether enquiries are followed up fast, and customers come back and refer.
A report you can act on the same week
A score for every area
Out of 100 across all twelve, with the evidence behind each one, so you can see exactly where you stand against what works.
Every channel checked by hand
Your website, search listings, social, email, ads and reviews, looked at the way a customer meets them.
Technical checks
Mobile speed, tracking tags, search set-up and email deliverability tested, not guessed.
A prioritised action plan
What to fix first, ranked by how much it should move sales, with the quick wins flagged.
The revenue opportunity
What fixing it could be worth, worked out from your own numbers, with every assumption shown.
A walkthrough with us
We take you through the report and agree the first 90 days, whether you do it yourselves or with us.
From first call to a 90-day plan
Take the scorecard
Optional, free and seven minutes. Your own answers give us a starting point, and we’ll show you where our findings differ.
Kick-off call
Your goals, your numbers and access to the platforms we need to see: analytics, ads and email.
We audit
We work through all 88 checkpoints, test the website and tracking, and write up what we find.
Report and walkthrough
You get the report as a private link and a PDF, and we talk it through together.
Not ready for a full audit? Start with the free scorecard.
Seven minutes, twelve areas, an instant score and the three fixes worth the most. It’s built on the same framework as the audit, so it points at the same things.