Address
Unit B10, Spithead Business Centre, Newport Road, Sandown, PO36 9PH
Unit B10, Spithead Business Centre, Newport Road, Sandown, PO36 9PH
Sandringham Hotel needed a brand refresh that would appeal to a younger audience while still respecting the heritage of the business. With branding that had been passed down over time, their visual identity no longer reflected the direction they wanted to move in. They needed a creative partner who could modernise their look without losing character. We delivered a subtle but impactful redesign, supported by high-quality videography, to reposition the brand and make it more relevant, engaging, and visually confident.
This refreshed identity strengthened their overall presence, giving the hotel a more contemporary feel while remaining true to its roots. The result is a brand that feels current, considered, and better aligned with its new target audience.
The existing branding was holding the business back, but changing it felt like a risk. With limited internal capacity and no facilities to manage a full rebrand, the team needed external support they could trust. The challenge was finding the right balance — modernising the brand without alienating existing customers or stripping away its heritage.
In the competitive hospitality and leisure sector, standing still wasn’t an option. The brand needed to evolve in a way that felt natural, confident, and purposeful.
We delivered a refined brand refresh designed to elevate the hotel’s identity without overpowering it. Through subtle design updates and carefully crafted videography, we introduced a more modern visual language that resonates with a younger audience while preserving the hotel’s established character.
The result is a stronger, more cohesive brand presence across digital platforms — one that feels fresh, inviting, and positioned for the next chapter of the business.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Brand Refresh
Branding & Identity, Videography, Photography
Sandringham Hotel
August 2025
2 months
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